MSc Dissertation_From Awareness to Action: Empowering Portuguese Households in Tackling Energy Efficiency Challenges with EcoSeal [2025]


#AFFORDABLE ENERGY SOLUTIONS#BUSINESS MODEL VALIDATION#IMPACT ENTREPRENEURSHIP

By:

Selina Hartmann, Paula Reimold, Maurice Moser, Pedro Rodrigues


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This study documents EcoSeal's entrepreneurial journey in developing a Do-It-Yourself-inspired energy assessment kit to address home energy inefficiencies, impacting approximately 80% of Portuguese homes. By leveraging the Lean Startup methodology, a solution was developed, refined, and validated to empower families to increase their home’s energy efficiency through accessible tools and practical guidance. EcoSeal discovered that a Do-It-Yourself inspired approach resonates with Portugal’s culture of self-reliance and has the potential to lead households from awareness to action. EcoSeal connected with organizations and affected populations to inform kit development, usability, and impact. The results are presented in this work project report.


Supervision: João Pedro Gouveia


Citation : Hartmann, S., Reimold, P., Moser, M., Rodrigues, P. (2025). From Awareness to Action: Empowering Portuguese Households in Tackling Energy Efficiency Challenges with EcoSeal. Master's degree in Impact Entrepreneurship and Innovation at the NOVA School of Business and Economics.

Documents related to the publication (1) :

pdf icon EcoSeal WP_FinalVersion.pdf